.htaccess File for SEO

by Luis García | Mar 8, 2025 | SEO

1 – What is the .htaccess file? The .htaccess (Hypertext Access) file is a configuration file used by web servers running Apache. Its main function is to allow website administrators to apply configuration changes without accessing the server’s main...

How to Work on Technical SEO

by Luis García | Feb 15, 2025 | SEO

We know that there are different areas or disciplines to consider in SEO. One of them is Technical SEO. We could understand it as the necessary fine-tuning of a website before carrying out traffic growth actions. It’s the necessary complement to Content SEO and...

Manage SEO Consulting

by Luis García | Feb 8, 2025 | SEO

When working on client projects, it’s very important to have clear ideas and a methodology for managing SEO consulting that allows us to approach the work with order and confidence. There are different types of projects, with different needs and requirements,...

Working on a Local SEO Positioning Project

by Luis García | Feb 1, 2025 | SEO, SEO Local

Among the various SEO disciplines and their applications, there’s one very specific one that deserves special mention: Local SEO. This aspect of SEO focuses on positioning businesses in Google’s local search results, both in the general SERP and on the...

How to Do a SEO Audit in 7 Steps

by Luis García | Jan 22, 2025 | SEO

The first step to understanding the status of a project, and knowing where to start working on it and prioritize tasks, is to conduct an audit. To do this, you need to know how to perform an SEO audit. This study will be more extensive the larger and more complex the...

SEO Fundamentals

by Luis García | Jan 8, 2025 | SEO

SEO, or Search Engine Optimization, is the discipline, or set of techniques, that seeks to adapt to the algorithms of search engines, primarily Google, with the aim of responding to their requirements and placing one or a set of URLs in a prominent position in these...

General SEO Procedure

by Luis García | Jan 5, 2025 | SEO

When approaching an SEO project, it’s very important to equip ourselves with a methodology that helps us take the right steps to achieve our online ranking. This approach to the project, and the overall SEO process, will depend largely on the type of website...

Brief History of SEO

by Luis García | Jan 1, 2025 | SEO

Next, I’ll present a brief history of SEO, highlighting some milestones that will help you understand the current reality of search engine optimization. SEO evolves “There’s nothing better than knowing where we come from and where we are to know...